Slingshot may, from time to time, secure advantageous trading conditions through its relationships with media, data and technology partners (“Preferred Partners”). Preferred partners are sub-contractors by law and include (but are not limited to) companies such as Google, Meta, News Corp, Yahoo, Convo Media, LexLab, and Loop Me.
In these circumstances, Slingshot may retain or otherwise benefit from any commercial advantages that arise.
These relationships are established to deliver enhanced value to clients, such as early access to new advertising technologies, participation in platform beta programs, preferential rates or inventory, dedicated account support, shared audience insights, and joint research initiatives including sales-uplift or attribution studies.
Collectively, these benefits reflect the Agency’s ability to negotiate and manage partnerships that improve campaign performance, efficiency and overall value for its clients.
(a) Preferred Partner Benefits
Slingshot may receive direct or indirect commercial benefits, including financial, non-financial or in-kind incentives from media owners, technology vendors, platforms or other third-party suppliers in the course of providing the Services (Benefits).
Where a Contract, Media Booking Authority, Scope of Work, or other client-approved document (including media plans and proposals) identifies a third party as a “Preferred Partner” (or similar), the client acknowledges that Slingshot may retain or deal with any such Benefits and the client will not be entitled to call for disclosure of or information concerning such Benefits unless otherwise agreed in writing.
For the avoidance of doubt, clients who authorise a Media Booking Authority or media plan that includes a Preferred Partner label are deemed to have accepted Slingshot’s commercial arrangements with that partner dealings with the Preferred Partner and any arrangements as to Benefits.
(b)Preferred Partners
“Preferred Partners” refers to third-party vendors, platforms, enterprise solutions or other third-party suppliers with whom Slingshot has a commercial relationship that may include financial or non-financial Benefits. Where a Preferred Partner is disclosed in a Scope of Work, media plan, proposal, or Media Booking Authority approved by the client, Slingshot may retain such Benefits without further disclosure, rebate or accounting to a client.
Slingshot does not assume any obligation to list all Preferred Partners in every document unless required under the terms of an executed Master Services Agreement or otherwise agreed in writing.
(c)Agency-Level Benefits
Slingshot may receive commercial benefits from media vendors, platforms, or other suppliers as a result of overall agency trading volume, group negotiations, or strategic partnerships. These benefits are not calculated or allocated on a client-by-client basis, and are not considered media commissions or rebates associated with any specific Media Booking Authority, IO, or Scope of Work.
Accordingly, such benefits are not subject to rebate or disclosure unless expressly agreed in writing.
No individual Slingshot staff member may receive financial or non-financial benefits from media vendors, platforms, or other suppliers as a result of fulfilling their duties on behalf of Slingshot and its customers.