Dessert brand Wicked Sister has appointed Slingshot as its media agency, with responsibility for media strategy, planning and buying across all channels in Australia.
The appointment covers Wicked Sister’s core media activity as well as upcoming partnership campaigns, with Slingshot tasked with driving a step-change in growth and making the brand part of the cultural conversation.
Founded in 2009 by Paul Polly, Wicked Sister produces a range of desserts, including rice pudding, crème caramel, panna cotta, high-protein puddings, mousses and tiramisu.
“Wicked Sister is the kind of brand we love, category defining, hungry for growth,” said Slingshot CEO Simon Rutherford. With the brand’s product already firmly established, he said: “Now it’s time to inject that same level of disruption into their media. We’re thrilled to help unlock their next chapter.”
Pedro Demartini, marketing director at Wicked Sister, said: “We were looking for a media partner that could match our appetite for bold thinking and smart execution, and Slingshot delivered. Their energy, strategic clarity, and FMCG experience made them the ideal fit to help scale Wicked Sister.”
The first work from the partnership is expected in market within the next 12 months, focusing on brand-led campaigns and partnerships that connect Wicked Sister’s premium products with evolving consumer tastes and values.
The appointment continues a strong year for Slingshot, following earlier wins with Novo Nordisk and The Dry July Foundation.
