WHAT WE DO
Slingshot is a young independent full service media and digital agency. We solve business problems with a filter of communications. As such, we don’t just develop media strategy, implement and negotiate. We find different ways to make our client’s look and feel much bigger than their media budgets alone would allow.
HOW WE WORK
We look beyond budgets. Every brand has assets, including data, distribution networks, digital infrastructure, ambassadors, point of sale, content, etc. we unlock and leverage these assets by identifying their value to others. We then build them into strategy, extracting and maximising their value.
We have a very experienced and unique full service offering, spanning media strategy, data insights and modelling, content creation and production project management, a full service digital offering and media buying via Australia’s largest media buyer Aegis Dentsu.
Simon (Ruthers) is one of Australia’s most awarded media strategists. His experience leveraging some of the largest and acclaimed multi-year sponsorships including the Cricket and Big Brother has resulted in several MFA awards. Prior to Slingshot he was strategic lead on the KFC account for 10 years and managing director of Australia’s most awarded strategy agency bellamyhayden.
Steve has extensive media negotiation & buying experience built from senior media owner (TV, magazines and Newspapers) and agency roles, including being responsible for master media negotiations and the product development and launch of 2 magazines. He founded and ran a successful boutique strategy and buying agency for 10 years prior to launching Slingshot.
Simon (Corbs) has a long and prestigious career in digital, including owning and selling his own digital publishing business, steering Amnesia (now Amnesia Razorfish) to two consecutive ‘Interactive Agency of the Year’ awards as general manager and roles as head of digital at two of Australia’s leading strategic planning agencies Naked Communications and bellamyhayden.
Lisa has multifaceted experience with 17 years in creative and media agencies and media owners in strategy, account planning and research roles. Her work has been recognised as an MFA winner (x2) finalist (x7) and Cannes Media Lion finalist. Lisa has headed up clients such as Westfield, GSK, Sony, 3M, BMW, Singapore Airlines, to name but a few.