Hamilton the Musical
Covid-19 brought the curtain down on the entire Australian theatre industry and instantly changed how the Australian public felt about all gathering together in one space.
We had hoped that the lure of one of the biggest musicals on the planet was enough to overcome this fear, but research told us that, despite its brilliance many Aussies had not heard of Hamilton the Musical.
Hamilton the Musical
Covid-19 brought the curtain down on the entire Australian theatre industry and instantly changed how the Australian public felt about all gathering together in one space.
We had hoped that the lure of one of the biggest musicals on the planet was enough to overcome this fear, but research told us that, despite its brilliance many Aussies had not heard of Hamilton the Musical.
People refer to Hamilton as a hip-hop musical about an American founding father – it’s this and so much more.
Our media solution had to use all the innovation in media we could muster to surprise and reframe the show.
We knew we had to pull back the curtain to give glimpses of the ‘room where it happens’ through our media formats.
People refer to Hamilton as a hip-hop musical about an American founding father – it’s this and so much more.
Our media solution had to use all the innovation in media we could muster to surprise and reframe the show.
We knew we had to pull back the curtain to give glimpses of the ‘room where it happens’ through our media formats.
People refer to Hamilton as a hip-hop musical about an American founding father – it’s this and so much more.
Our media solution had to use all the innovation in media we could muster to surprise and reframe the show.
We knew we had to pull back the curtain to give glimpses of the ‘room where it happens’ through our media formats.
We worked super hard to coordinate the timing, formats, and location of all our media to make Sydney feel like there is a ‘room’ where something is happening and that you must be in it.
We worked super hard to coordinate the timing, formats, and location of all our media to make Sydney feel like there is a ‘room’ where something is happening and that you must be in it.
We selected media formats and placements to dominate the physical and digital corridors leading to room (Lyric Theatre).
We selected media formats and placements to dominate the physical and digital corridors leading to room (Lyric Theatre).
We used high impact media formats to reflect the epic nature of the show and build excitement.
We used high impact media formats to reflect the epic nature of the show and build excitement.
We then leveraged the trust and recommendation
—of credible voices across Radio to continue the conversation and make the ‘unknown’ feel ‘known’.
We then leveraged the trust and recommendation
—of credible voices across Radio to continue the conversation and make the ‘unknown’ feel ‘known’.
And when all this was done, we added geo-targeted outdoor to the mix to build upon our high awareness play.
The results were … Hamilton broke the Australian box office record for selling the largest advance of tickets before the first performance.
And when all this was done, we added geo-targeted outdoor to the mix to build upon our high awareness play.
The results were … Hamilton broke the Australian box office record for selling the largest advance of tickets before the first performance.