BlueScope Steel –
The Block
Deep product integration within TV blockbuster show ‘The Block’.
We delivered significant increases in brand awareness with both renovation minded consumers and the building industry.
Deep product integration within TV blockbuster show ‘The Block’.
We delivered significant increases in brand awareness with both renovation minded consumers and the building industry.
Ongoing integration and a large-scale consumer promotion delivered 15 weeks of continuous reach against our target audience. We also managed to negotiate access to ‘The Block’ intellectual property which we then used to great effect in collateral for the trade.
Ongoing integration and a large-scale consumer promotion delivered 15 weeks of continuous reach against our target audience. We also managed to negotiate access to ‘The Block’ intellectual property which we then used to great affect in collateral for the trade.