Insights not observations

“You can’t always get what you want…”

Mick Jagger knew what he was singing about and it’s true; not getting what you want is frustrating. However not getting what you need is even worse. In the marketing world this is common, paying for one thing and getting another is rife and what we often see is the need for insight but getting observation instead.

What’s the difference?

Observations are interesting and useful but true insight should profoundly change the way you see something. Insight should open a whole new world of opportunity. At Slingshot we know the difference between the two. Here’s a quick video to help you get what you need.