Slingshot is technology agnostic and utilises a combination of different technologies to provide the best outcome for your programmatic and Ad Tech media buy/campaign. Below is a list of different technologies available to us and their platform fees and adserving fees
Platform
Tech Fee
Amazon
10%
Amobee
15%
DV360 – Programmatic Guaranteed, YouTube
5.5%
DV360 – Auction
15%
Google Ads
0%
Google Search Ads 360
2.5%
Taboola
0%
Teads
0%
Verizon – Programmatic Guaranteed
3%
Verizon – Auction
12%
Verizon – Native Gemini
0%
The Trade Desk
17%
Social – Facebook
0%
Social – Twitter
0%
Social – LinkedIn
0%
Rubii
2%
Ad Serving DCM
Fee CPM
Adserving Standard
$0.0270
Click-commands
$0.0027
Tracking ads
$0.0270
In-Banner video
$0.4540
In-stream video
$0.3200
Overlay, floating, expanding
$0.3470
In-page
$0.1040
IAS
Fee
Proprietary Platform integration (YouTube / Facebook / Yahoo Native)
$0.04
CM Pixel (Monitor)
$0.06
Firewall Tag (Prebid)
