With a great brand, strong new product development, and a growing category, there was no shortage of digital tactics that So Good could put in place. Which wasn’t a good thing. Rather than try and do it all, we had to prioritise. Find those things that would deliver the highest return, and do them well.
We applied our Digital Strategy process, a 7-step structured approach to finding focus and ensuring a more structured approach to digital. Working closely with the So Good team and their agency partners, we developed the Digital Strategy which now informs all digital activity across Paid, Earned and Owned assets and media.