While it is wonderful for Australia to celebrate 100yrs of iconic brand SPC it is much harder to make every day Aussie’s care. So what do Aussies really care about? Research tells us the things most precious to Australian consumers are the simple things; places of natural beauty, people who work hard and makes us better people and we value produce grown simply and naturally.
People embrace brands that share their values and embrace the simple goodness they do. We partnered with CH10’s ‘The Project’ to co-create the first ever branded content the show had ever run. This content showcased the people, products and places that have built SPC into the brand it is today.