You know what I love about #designthinking? Unlike many #innovation frameworks it starts with the most important thing of all – understanding the #customer. The problem with most #creative ideas and innovations is we are inherently hopelessly biased to like our own ideas. Someone might think a business idea along the lines of “the Uber […]
Tag Archives: innovation
22
Nov
Nov
One of the biggest roadblocks when coming up with new ideas or creative solutions to problems is stepping out of our usual mindset and seeing things from different angles. Same mindset = same boring, old ideas and solutions. This is one of my favourite tricks to get past that. I choose 5 or 6 characters […]
08
Jul
Jul
Different minds think even better. An important reminder on why hiring diverse and even unconventional talent is an asset.
28
Apr
Apr
2020 was Ben and Jerrys’ most #innovative year yet, creating 40 new flavours. Here’s how they became a market leader during crisis. https://fortune.com/longform/ben-and-jerrys-ice-cream-new-flavors-research-and-development-topped/
12
Apr
Apr
Over recent years, pet food packaging has significantly evolved. As with human fare, the branding and packaging style of pet food has become part of the dining experience in its own right. Some interesting examples here. https://www.petfoodprocessing.net/articles/14543-pet-food-treat-packaging-innovations-leading-the-pack