Category Archives: Uncategorized

We’re delighted to share in the glory of two Bronze Effie wins for ‘The Big O’ campaign for Amgen. We couldn’t be more proud of our work with friends The Works to raise the public consciousness of the dangers of osteoporosis.  It was also fantastic for the judges to highlight ‘the difference integrated media planning can make’. We agree […]

In part 2, I’ll move on to how we look at culture and the responsibilities we feel we owe to our employees. Propelling our people further, faster This is Slingshot’s core internal purpose and it drives our people and culture strategy. It points to the behaviour we need to demonstrate as leaders when working with […]

I’m a massive fan of workplace culture. And fully convinced of the benefits a good culture brings to a business. Not can. Does.

I recently had a birthday. So, the day arrived, I was given a little box, opened it up, and was completely deflated when I realised it wasn’t an Apple watch. It was a little plastic thing that looked like something out of one of my daughters’ Happy Meals. According to my wife however, this thing […]

After that headline, I’m sure it will not surprise you to read that I am a Swiftie. You may also love her (what’s not to love?) or you might not be ready to admit your fandom. That’s ok, no pressure, you’ll get there. But let’s give credit where credit is due, Taylor Swift is an […]

When I was starting in media four years ago, I was told that what media agency folk might miss out on in remuneration and work/life balance, they make up for in media lunches and industry perks. These were of course a thank you from our publisher friends for our business and were all part of […]

Many years ago, I lead the website re-development for an automotive brand. Working for a global creative agency, we were fortunate to have the opportunity to bring in the big guns. The big gun in this instance was a Digital User Experience Expert, all the way from San Francisco. The thing that struck me most […]

I shouldn’t give so much time to attention-seekers on Linkedin. Yes, there’s irony in me pointing this out when I’ll use the same platform to share this post, but there is some great content on LinkedIn from some great posters. Yet for some authors, it feels like a race to the bottom through a competition […]

I’m a big fan of Google. I wasn’t always.Truth be told that I am (in)famous amongst my old mates back in Blighty as the man who predicted that Google wouldn’t succeed. In fact, I think my exact quote was: “The whole fun of the internet is trying to find stuff, who wants to just get […]

“You can’t always get what you want…” Mick Jagger knew what he was singing about and it’s true; not getting what you want is frustrating. However not getting what you need is even worse. In the marketing world this is common, paying for one thing and getting another is rife and what we often see […]