Category Archives: Uncategorized

Learn to Be a Better Leader

“Occupying a leadership position is not the same thing as leading.” Top reminder that being a leader really does come with a unique set of responsibilities and steep learning curve. Without a commitment to motivating, inspiring and engaging employees, and a strong roadmap to do so, even the most skilled workers will not make great […]

Is marriage on the menu for you?

For all the doughnut loving couples out there, what better way to tie the knot this Valentine’s day than in a drive-thru lane of a Dunkin’. ‘Marriage on the menu’, a great example of an experiential campaign in a pandemic ridden world from a quick-service restaurant chain.

Building a Better Workplace Starts with Saying ‘Thanks’

They say a simple “thank you” goes a long way, and this study proved just that. Interesting look at the power of gratitude and how, whether coming from leaders or external stakeholders, simple acts of appreciation can drive engagement and motivation while minimising negative behaviours in the workplace.

Slingshot jointly wins two Bronze Effie Awards.

We’re delighted to share in the glory of two Bronze Effie wins for ‘The Big O’ campaign for Amgen. We couldn’t be more proud of our work with friends The Works to raise the public consciousness of the dangers of osteoporosis.  It was also fantastic for the judges to highlight ‘the difference integrated media planning can make’. We agree […]

How to Build a Fit for Purpose Culture – part 2

In part 2, I’ll move on to how we look at culture and the responsibilities we feel we owe to our employees. Propelling our people further, faster This is Slingshot’s core internal purpose and it drives our people and culture strategy. It points to the behaviour we need to demonstrate as leaders when working with […]

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