To state the obvious, this year has been one of highs and lows. However, I truly feel very blessed to be able to look at Slingshot over this time period and only really have highlights to look back upon.This is another one.Four Pillars Gin is not just my absolute ‘go-to’ alcoholic beverage it also happens […]
Category Archives: Uncategorized
23
Aug
Aug
Slingshot named as one of the Best Places to Work in Australia.
19
Aug
Aug
Always great to see Australian diversity at the centre of brand campaigns. A touching ad about staying connected wherever you are by Telstra.
19
Aug
Aug
A confrontingly frank piece on the absolute need for trust within client-agency relationships in the media industry. A subject I have been talking openly about for 13+ years. Couldn’t agree more.
19
Aug
Aug
A HBR study of 19,000 of its readers has highlighted the fundamental role that a culture of learning plays in elevating diversity, equity and inclusion efforts. Environments that promote innovation, psychological safety and upskilling are also places where inclusion thrives. A good read. https://hbr.org/2021/06/research-what-inclusive-companies-have-in-common?ab=hero-subleft-2
19
Aug
Aug
Expectations for greater accountability and transparency are transforming the affiliate marketing landscape. Here’s how.
08
Jul
Jul
This heartbreaking story should remind every single brand the importance of owning your mistakes in the moment.Yes the AFL are owning the fact that they were basically invisible when Goodes was subjected to such vile abuse. But it took them 4 years to admit it. Be warned brands. The only thing worse than f**king up […]
08
Jul
Jul
Social media has made user-generated content the most important tool for any marketer. Great read on how to enhance UGC campaigns through co-creating with consumers!
08
Jul
Jul
Different minds think even better. An important reminder on why hiring diverse and even unconventional talent is an asset.
08
Jul
Jul
Perhaps one of the most underrated qualities in leadership, humility has incredible power to bring people together and promote authenticity. It’s also the key to high-trust leadership that inspires productivity while elevating mental wellness.
