“Occupying a leadership position is not the same thing as leading.” Top reminder that being a leader really does come with a unique set of responsibilities and steep learning curve. Without a commitment to motivating, inspiring and engaging employees, and a strong roadmap to do so, even the most skilled workers will not make great […]
Category Archives: Uncategorized
02
Feb
Feb
For all the doughnut loving couples out there, what better way to tie the knot this Valentine’s day than in a drive-thru lane of a Dunkin’. ‘Marriage on the menu’, a great example of an experiential campaign in a pandemic ridden world from a quick-service restaurant chain. https://www.marketingdive.com/news/dunkin-offers-drive-thru-weddings-for-valentines-day/594100/
07
Dec
Dec
They say a simple “thank you” goes a long way, and this study proved just that. Interesting look at the power of gratitude and how, whether coming from leaders or external stakeholders, simple acts of appreciation can drive engagement and motivation while minimising negative behaviours in the workplace. https://hbr.org/2020/11/building-a-better-workplace-starts-with-saying-thanks
10
Nov
Nov
We’re delighted to share in the glory of two Bronze Effie wins for ‘The Big O’ campaign for Amgen. We couldn’t be more proud of our work with friends The Works to raise the public consciousness of the dangers of osteoporosis. It was also fantastic for the judges to highlight ‘the difference integrated media planning can make’. We agree […]
18
Sep
Sep
In part 2, I’ll move on to how we look at culture and the responsibilities we feel we owe to our employees. Propelling our people further, faster This is Slingshot’s core internal purpose and it drives our people and culture strategy. It points to the behaviour we need to demonstrate as leaders when working with […]
04
Aug
Aug
I’m a massive fan of workplace culture. And fully convinced of the benefits a good culture brings to a business. Not can. Does.
16
Jul
Jul
I recently had a birthday. So, the day arrived, I was given a little box, opened it up, and was completely deflated when I realised it wasn’t an Apple watch. It was a little plastic thing that looked like something out of one of my daughters’ Happy Meals. According to my wife however, this thing […]
02
Jul
Jul
After that headline, I’m sure it will not surprise you to read that I am a Swiftie. You may also love her (what’s not to love?) or you might not be ready to admit your fandom. That’s ok, no pressure, you’ll get there. But let’s give credit where credit is due, Taylor Swift is an […]
23
Jun
Jun
When I was starting in media four years ago, I was told that what media agency folk might miss out on in remuneration and work/life balance, they make up for in media lunches and industry perks. These were of course a thank you from our publisher friends for our business and were all part of […]
31
May
May
Many years ago, I lead the website re-development for an automotive brand. Working for a global creative agency, we were fortunate to have the opportunity to bring in the big guns. The big gun in this instance was a Digital User Experience Expert, all the way from San Francisco. The thing that struck me most […]
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