This heartbreaking story should remind every single brand the importance of owning your mistakes in the moment.Yes the AFL are owning the fact that they were basically invisible when Goodes was subjected to such vile abuse. But it took them 4 years to admit it. Be warned brands. The only thing worse than f**king up […]
Social media has made user-generated content the most important tool for any marketer. Great read on how to enhance UGC campaigns through co-creating with consumers!
Different minds think even better. An important reminder on why hiring diverse and even unconventional talent is an asset.
Perhaps one of the most underrated qualities in leadership, humility has incredible power to bring people together and promote authenticity. It’s also the key to high-trust leadership that inspires productivity while elevating mental wellness.
Weet-Bix is proving they’re more than just breakfast food through their ‘Feed the Belief’ campaign. An inspirational ad for children and adults alike. We love working with Sanitarium. https://www.adnews.com.au/campaigns/weet-bix-helps-feed-the-belief-of-the-next-generation-via-special-group-australia
How many of these strategies is your organisation already deploying to help build a high-performing team? The key takeaway – a mindset of collaboration differentiates. https://www.forbes.com/sites/forbescoachescouncil/2021/05/05/the-difference-between-highand-low-functioning-teams/?sh=5bf49f3535df
“The human future comes to life more from creative behaviour than creative messaging. It’s about doing things in areas where the brand can authentically have a positive impact on their customer and in the world.” Some good insights here from Paul Talbot on the convergence of a human-centricity and the future of marketing. https://www.forbes.com/sites/paultalbot/2021/04/21/peering-into-the-future-of-marketing/?sh=6e06c61351b2
Podcasting is becoming promising, but why are only 17% of agencies tailoring marketing for each platform? Great insights into what it takes to understand podcast strategy.
An enticing promotional campaign could ease vaccine hesitancy in Australia. Great examples of effective health campaigns from abroad on how to encourage vaccination. https://www.theguardian.com/australia-news/2021/may/09/from-grannies-flipping-the-bird-to-free-beer-the-creative-approaches-to-promoting-covid-vaccines
What’s your company’s policy on employee activism? Does it have one? Younger generations are increasingly ready to put their loyalty where their values are, and talent retention in the future of work will rely on brands aligning and responding to this. https://hbr.org/2021/02/the-wrong-way-to-respond-to-employee-activism
