Author Archives: Simon Rutherford

The Wrong Way to Respond to Employee Activism

What’s your company’s policy on employee activism? Does it have one? Younger generations are increasingly ready to put their loyalty where their values are, and talent retention in the future of work will rely on brands aligning and responding to this. https://hbr.org/2021/02/the-wrong-way-to-respond-to-employee-activism

The Darker Side of Organisational Life

A must read for anyone actually serious about changing their culture for the better. A refreshingly frank perspective on organisational culture, and the deeply entrenched attitudes that keep some in, and others out. Change may be messy and disruptive, but is nonetheless essential. https://knowledge.insead.edu/blog/insead-blog/the-darker-side-of-organisational-life-16306

How to coach your leadership team to greatness

To scale a business, leaders need to foster an environment that promotes high performance, not just model expected behaviour. It’s a bold move for managers to set out to make themselves replaceable, but ultimately, this is the legacy of great leadership. https://sifted.eu/articles/founders-coach-leadership-team/

The Wrong Way to Respond to Employee Activism

What’s your company’s policy on employee activism? Does it have one? Younger generations are increasingly ready to put their loyalty where their values are, and talent retention in the future of work will rely on brands aligning and responding to this. https://hbr.org/2021/02/the-wrong-way-to-respond-to-employee-activism

Pet food, treat packaging innovations leading the pack

Over recent years, pet food packaging has significantly evolved. As with human fare, the branding and packaging style of pet food has become part of the dining experience in its own right. Some interesting examples here. https://www.petfoodprocessing.net/articles/14543-pet-food-treat-packaging-innovations-leading-the-pack

Company culture is everyone’s responsibility

Cultivating the desired company culture needs to be a shared responsibility with different roles assigned to individuals depending on their informal sphere of influence within the organisation. Not only does it make each stakeholder accountable for fostering a thriving culture but it also brings everyone on the same page about a company’s purpose and vision. […]

88% of marketers say collecting first-party data is a 2021 priority

With data restrictions on the rise, it’s unsurprising that marketers are making capturing first-party data a top priority in 2021. However, moving forward, inter-company second-party data-sharing partnerships and earning customers’ trust for zero-party data will be absolutely key for marketers that want to continue making data-driven decisions. https://www.marketingdive.com/news/88-of-marketers-say-collecting-first-party-data-is-a-2021-priority-study/593174/

Learn to Be a Better Leader

“Occupying a leadership position is not the same thing as leading.” Top reminder that being a leader really does come with a unique set of responsibilities and steep learning curve. Without a commitment to motivating, inspiring and engaging employees, and a strong roadmap to do so, even the most skilled workers will not make great […]

Building a Better Workplace Starts with Saying ‘Thanks’

They say a simple “thank you” goes a long way, and this study proved just that. Interesting look at the power of gratitude and how, whether coming from leaders or external stakeholders, simple acts of appreciation can drive engagement and motivation while minimising negative behaviours in the workplace. https://hbr.org/2020/11/building-a-better-workplace-starts-with-saying-thanks

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