Author Archives: Simon Corbett

Own your mistakes

This heartbreaking story should remind every single brand the importance of owning your mistakes in the moment.Yes the AFL are owning the fact that they were basically invisible when Goodes was subjected to such vile abuse. But it took them 4 years to admit it. Be warned brands. The only thing worse than f**king up […]

More than just breakfast

Weet-Bix is proving they’re more than just breakfast food through their ‘Feed the Belief’ campaign. An inspirational ad for children and adults alike. We love working with Sanitarium. https://www.adnews.com.au/campaigns/weet-bix-helps-feed-the-belief-of-the-next-generation-via-special-group-australia

From free beer to celebrity endorsements: the creative approaches to promoting Covid vaccines

An enticing promotional campaign could ease vaccine hesitancy in Australia. Great examples of effective health campaigns from abroad on how to encourage vaccination. https://www.theguardian.com/australia-news/2021/may/09/from-grannies-flipping-the-bird-to-free-beer-the-creative-approaches-to-promoting-covid-vaccines

Business thinking outside the cube to thrive in the time of COVID

Hospitality firm, Spacecube, unexpectedly opened a pop-up COVID hospital barely a month into the pandemic. Interesting story about why businesses must pivot quickly to survive. https://www.theage.com.au/national/victoria/business-thinking-outside-the-cube-to-thrive-in-the-time-of-covid-20210407-p57h2s.html

At Ben & Jerry’s, ice cream innovation persevered through the pandemic

2020 was Ben and Jerrys’ most #innovative year yet, creating 40 new flavours. Here’s how they became a market leader during crisis. https://fortune.com/longform/ben-and-jerrys-ice-cream-new-flavors-research-and-development-topped/

Hamilton sets Australian box office record with more than 250,000 tickets sold

WOW!! So many congrats to the wonderful team at Michael Cassel Group on this incredible success. We love working with you and everyone at Slingshot is so proud to work on this incredible production. Make sure you have your tickets – they’re selling fast! https://www.smh.com.au/please-explain/hamilton-sets-australian-box-office-record-with-more-than-250-000-tickets-sold-20210318-p57bua.htm

Is marriage on the menu for you?

For all the doughnut loving couples out there, what better way to tie the knot this Valentine’s day than in a drive-thru lane of a Dunkin’. ‘Marriage on the menu’, a great example of an experiential campaign in a pandemic ridden world from a quick-service restaurant chain. https://www.marketingdive.com/news/dunkin-offers-drive-thru-weddings-for-valentines-day/594100/

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