Monthly Archives: May 2021

Building a High Performance Team

How many of these strategies is your organisation already deploying to help build a high-performing team? The key takeaway – a mindset of collaboration differentiates. https://www.forbes.com/sites/forbescoachescouncil/2021/05/05/the-difference-between-highand-low-functioning-teams/?sh=5bf49f3535df

Peering Into The Future Of Marketing With R/GA CEO Sean Lyons

“The human future comes to life more from creative behaviour than creative messaging. It’s about doing things in areas where the brand can authentically have a positive impact on their customer and in the world.” Some good insights here from Paul Talbot on the convergence of a human-centricity and the future of marketing. https://www.forbes.com/sites/paultalbot/2021/04/21/peering-into-the-future-of-marketing/?sh=6e06c61351b2

From free beer to celebrity endorsements: the creative approaches to promoting Covid vaccines

An enticing promotional campaign could ease vaccine hesitancy in Australia. Great examples of effective health campaigns from abroad on how to encourage vaccination. https://www.theguardian.com/australia-news/2021/may/09/from-grannies-flipping-the-bird-to-free-beer-the-creative-approaches-to-promoting-covid-vaccines

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