Creative, Innovation, Strategy
The POST-IT® Note is no longer a simple device to remind people. It has morphed into launch pad for great ideas and is a central element to every session of great thinking and sharing across the world. So what better way to demonstrate that than to partner with TEDxSydney and show how POST-IT® Notes can accelerate the learning process.
Prior to the TEDxSydney event we had access to the audience to generate excitement and anticipation of our planned activation. At the event we created sharing and learning areas where groups who were inspired by the talks they’d heard could gather and develop and share ideas around the subject matter. After the event we shared the content highlights from the TEDxSydney activations in social, extending and widening the reach of the campaign.