There are few things more easily recognisable than the famous SPC Baked Beans & spaghetti jingle. Launched in the 80’s by famed ad guy Mike Brady it became one of the most well-known jingles on TV and radio. Fast forward to 2018 and to reinvigorate the category we decided to modernise the jingle and give it a fresh spin. We worked exclusively with Southern Cross Austereo and their sound team to re-create the jingle and they gave it a new lease of life.
This new jingle was the central element of our new radio campaign and working together both elements generated a significant increase in sales.