Food

‘SPC jingle’

Project details

‘SPC jingle’

SPC

Category

Food

There are few things more easily recognisable than the famous SPC Baked Beans & spaghetti jingle. Launched in the 80’s by famed ad guy Mike Brady it became one of the most well-known jingles on TV and radio. Fast forward to 2018 and to reinvigorate the category we decided to modernise the jingle and give it a fresh spin. We worked exclusively with Southern Cross Austereo and their sound team to re-create the jingle and they gave it a new lease of life.

 

This new jingle was the central element of our new radio campaign and working together both elements generated a significant increase in sales.

http://www.campaignbrief.com/2018/06/the-studio-at-sca-recreates-cl.html

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