Creative, Digital, Strategy

Universal Sony – ‘Secret Life of Pets’

Project details

Universal Sony

Secret Life of Pets


Creative, Digital, Strategy

To showcase the launch of the Christmas blockbuster ‘Secret Life of Pets’ we marketed directly to pet owners and their pets by leveraging the Christmas ritual of a photo with Santa! In the run up to Christmas we partnered with Westfield BrandSpace to give pet owners the chance to get a picture of their (naughty or nice) furry friends taken Santa’s lap. If they then shared the picture on the UniversalSony’s social platforms they stood the chance to win a Westfield gift voucher. To explode this campaign even further we worked in with Australia’s most influential four-legged personalities Jinkee the pooch and Bacon Cup the cat by teaming up with pet-influencer agency The Remarkables.

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