One Night In Mexico
It is never easy to launch into a super competitive category with a budget 1/5th the size of the category leader. With a challenge of that magnitude we needed to aim for FAME, not just awareness. Fame means being known and talked about by as many people as possible. So we needed to get the family talking about us, we need to find moments in media we can speak to the whole family. What better property that The Bachelor! Our bespoke integration saw the product as a centrepiece of a ‘Batch task’ with serious product placement and product usage and consumption front and centre.