Digital, Innovation

Launch of HER

Project details

Launch of HER

UniversalSony

Category

Digital, Innovation

With only $27k to launch the DVD release of the movie HER, Slingshot delivered an Australian advertising first; Voice activated interactive ads. For a movie that heralded the relationship between a man and his virtual assistant this innovative ad format was the perfect fit. Conversion from click through to download was 4.5 times higher than the category average. We delivered +293% in media value becoming an award finalist in the MFA’s for Small Budget 2015 and Best Mobile Campaign at the 2014 Australian Mobile & App Awards.

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